Social media marketing strategies usually concentrate on ways to create content that seek to attract attention and encourage readers to share it with their counterparts in other social networks or in the same social circles. Message spread from user to user and presumably resonate or become in social circle terms what they call “viral” because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has dominantly become a platform that is easily accessible to anyone due to the large availability of internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively affordable platform for organizations to plan, initiate and execute marketing campaigns.
SEO Optimized Blog Design and update
A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture.
Infinity360 web design will design,update and optimize the blog for search engines and for social media for usability and readability purposes.
Virally Enabled, Eye catching Content Writing
A well-written, informative blog post is instrumental in driving traffic, establishing authority, and adding value to the community. The blog should target a highly relevant audience, teaching new and captivating things about the Client’s industry, reviewing products and services.
Infinity360 web design will train interested clients how to write value-driven articles and content that trend in press releases that every company develops. By using our easy to follow yet sophisticated methods, a company or an organization will capture its social media audience and create followers and fans that will promote the company visibibility and niche.
Optimized Twitter and Facebook Campaigns
Twitter and Facebook are the leading social media websites and essential tools for a companis to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around the company brand while facebook on the other hand is a place where you can take advantage of the two options of free and paid marketing.
Infinity360 Web design will not only create the Twitter profile, Facebook page or timeline cover and just design the background but we will elaborate to the Client how to use Twitter internally or Facebook fully, for a dynamic company niche, at events to interact with participants and the community, and to target relevant users that will buy the Client products or services while creating awareness.
Viral and Sustainable Traffic Generation
When used well, Social Bookmarking sites and Social Networks are great tools to use to disperse messages, ideas and articles. Here we have summarised these methods in simple steps
- The first step is to write a high-quality post
- The next step is to use Stumble, Digg, and Facebook to spread the message.
We will plan, develop and execute on a strategy to produce high-quality, entertaining and captivating content that social media users adore and embrace.
After all is said and done, there will be need to track and analyse as we help answer these questions for you.
- How many leads or sales is your blog producing
- How many evangelists and fans have Twitter and Facbeook created
- Who are your evangelists and fans and how can you reward them
- How much traffic have bloggers and Twitter users produced for your site
- What is the conversion rate for each of your social tools
By analyzing these metrics, Infinity360 web design will be able able to adjust and revise the campaign to maximize ROI.